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Cover Story

Spreading Festive Cheers to Families in Need

What is a good way to get off to a flying start in 2017? For our volunteers at the recent WeCare @ North West – Service Weeks, they have chosen to start the year by conveying their well-wishes to the low-income families in the North West District through tangible actions.

Volunteers from Keppel Land and Republic Polytechnic packing the festive packs at WeCare @ North West – Service Weeks (Gambas)

Thanks to the collective efforts of these volunteers, 2017 has started on a positive note for 6,600 disadvantaged families in the North West District, which received a WeCare Festive pack each as part of the annual flagship WeCare @ North West – Service Weeks programme. For 70 families, they also benefitted from home improvement services during the three-week campaign.

This year, the WeCare @ North West – Service Weeks programme recorded 2,000 corporate and community volunteers, the highest number since it was started four years ago. For the first time, the programme also saw the participation of students from Institutes of Higher Learning – Singapore Polytechnic and Republic Polytechnic.

From conducting house visits to find out about the needs of the families to packing and distributing the WeCare Festive packs, these volunteers were involved in every phase of the programme. Seven corporate partners also provided additional home improvement services for selected households. Notably, City Developments Limited (CDL) – one of North West CDC’s long-time corporate partners – also went beyond distributing WeCare Festive packs and carrying out home improvement services at the rental blocks this year to create a learning space and library for some 200 children and youths residing at Limbang.

Located at the Limbang Park Residents’ Committee centre, the “Learning Space @ Limbang” is a vibrantly decorated space filled with inspiring messages and a diverse collection of books donated by National Library Board. It is set to become a welcoming learning space for the children to spend quality time after school. This initiative will also be augmented with character-building courses conducted by City Sunshine Club (CSC) – CDL’s staff volunteer programme – every fortnight over the next two years. Nanyang Technological University students will also conduct tuition classes for secondary school students living in the rental blocks.

Despite diverse backgrounds, everyone worked hand in hand to make the 21 sessions of WeCare @ North West – Service Weeks a success – on schedule and on target. Thank you, dear donors, partners and volunteers!

Many hands make light work! Join us in spreading festive cheers to the families in need at the 2018 WeCare @ North West – Service Weeks. For more information, please contact North West CDC at 6248 5566

Thoughts from Participating Volunteers

Republic Polytechnic’s participation in WeCare @ North West – Service Weeks allows our students to connect with the community as part of their service-learning journey, encouraging the spirit of supporting those in need. We hope that, through this engagement, the 70 participating students will see themselves as citizens who can make a difference within society.

Ganesh Kalyanam, Director, Office of Student and Graduate Affairs

At Keppel Land, we believe that when our communities thrive, we thrive, so we seek to make meaningful contributions to the community through meeting needs and spreading cheer during Chinese New Year, as well as organising educational trips for the children and their families regularly. We hope to inspire our staff to make a difference through touching lives.

Ang Wee Gee, Chief Executive Officer, Keppel Land Limited

In line with our vision and long-standing commitment to corporate social responsibility, we have initiated the ‘Learning Space @ Limbang’ for kids and youths from disadvantaged families. Committed to nurturing the young to become leaders of tomorrow, we are grateful that National Library Board and Nanyang Technological University are supporting the programme through contributing to the collection of books and providing tuition to selected youths in the programme respectively.

Kwek Eik Sheng, Advisor of City Sunshine Club and Chief Strategy Officer of City Developments Limited

We are no strangers to WeCare @ North West – Service Weeks, having also participated in the past two instalments of the programme. Year after year, we enjoy fruitful engagements with the residents. This is, of course, fuelled by our staff’s warm enthusiasm. We are committed to contribute and the Group’s community service activities are our long-term priorities.

Ong Wee Heng, Group Corporate Social Responsibility Chairman, Tai Sin Electric Ltd

We are glad to return to WeCare @ North West – Service Weeks for the second year to do our part in bringing festive cheers to the families in need. Our participation in this programme is consistent with the company’s beliefs that no matter it is a good year or a bad year, we will continue to show our support for the community.

Sim Chuan San, Managing Director, Malayan Daching Co Pte Ltd

We have heard so much about WeCare @ North West – Service Weeks, particularly about how other corporate partners joined the programme and stayed with it over the years. The stories about their rewarding experiences are inspiring. Therefore, we decided to join the programme this year and pitch in to the cause.

Vincent Chong, Director, Suncity Contracts Pte Ltd

Expressions of Appreciation

The WeCare Festive pack cannot have come at a better time. Not only does it help to relieve my financial situation, it has also brought me some festive cheer – with Chinese New Year just around the corner. I am thankful for this kind gesture from the community and the hard work of the volunteers.

Ang Ah Lee, 61

Sometimes life may deal us a bad hand. And it is heartening to know that the community still cares for us during times like these. It is not the value of the products in the WeCare Festive packs that matter, it is the warm thoughts behind each bag that bears a greater significance.

Lim Tioh Seng, 69

Receiving the WeCare Festive pack is a keen reminder that regardless of how the odds are stacked against us and how many challenges we are facing, we are not alone in this journey. It inspires me to keep going and work towards a better life for my family and I.

Nur ‘Ashikin Binte Ismail, 30

I am grateful for the help rendered by North West CDC and City Developments Limited. Throughout the entire home improvement process, they have shown great patience and consideration. They have even gone the extra mile to find out about my needs beforehand.

Teo Cher Kim, 58


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