Walk for Rice (WFR) @ South East was conceptualised in 2009 under the 5E* approach to encourage the more-able individuals or organisations such as Grassroots Organisations (GROs), schools, Voluntary Welfare Organisations (VWOs), and corporations in the community to participate in a simple activity, such as walking, to raise rice for the needy families in the South East District. 

This helps to strengthen the social infrastructure by encouraging the community to participate and forge stronger relationships with one another, promote Active Citizenry as well as Nurture Volunteerism by empowering the different community partners with the abilities to customise their walking events and contribute towards this good cause.


Walk for Rice has attracted good feedback from various participants:

"For us, this is not just a "Rice distribution" - we had the chance to meet with people from diverse backgrounds, and behind every door that opened for us, we could catch a glimpse of it. This made it a very unique experience for us.”

Ms Margit Fischer, Senior Manager
Ernst & Young Solutions LLP
Rice Distribution at Thye Hua Kwan (THK) Bedok Radiance SAC

“Under the FairPrice Walk for Rice 2 South East Programme, it was a pleasure to work with South East CDC for our Rice and Shine event, where TJCicans gave back to the community. I would like to thank FairPrice Walk for Rice and Temasek Junior College for giving us the opportunity to have a fulfilling experience, and for making the event possible” 

Mr Rebekah Mariam Varughese
Temasek Junior College Cohort CG 09/17
FairPrice Walk for Rice @ South East at Rice and Shine 


*5E involves using an Easy and Enjoyable activity that Encourages widespread participation within the community which Earns sponsorships for the needy. In doing so, SE CDC also Enlarges the value of the giving and thus enabling us to Enhance the community ownership and spirit.