Walk for Rice (WFR) @ South East was conceptualised in 2009 under the 5E* approach to encourage the more-able individuals or organisations such as Grassroots Organisations (GROs), schools, Voluntary Welfare Organisations (VWOs), and corporations in the community to participate in a simple activity, such as walking, to raise rice for the needy families in the South East District. 
This helps to strengthen the social infrastructure by encouraging the community to participate and forge stronger relationships with one another, promote Active Citizenry as well as Nurture Volunteerism by empowering the different community partners with the abilities to customise their walking events and contribute towards this good cause.
Over time, Walk for Rice has attracted good feedbacks from various participants: 
“It’s a wonderful campaign. It combines healthy living and raising rice for the community.” 
Mrs Elaine Ng, CE 
National Library Board 
Walk for Rice Roadshow at NLB
“Today, we have youth volunteers from ITE College East and Scouts from the various schools. Through this event, we hope to cultivate a passion in them for community service.” 
Mr Lai Yi Feng 
Bedok CC YEC Secretary 
Rice distribution at Bedok CC 
“Our team is very motivated, knowing that the distance we walk makes a difference to the amount of staple food that the needy will receive. As such, we are really encouraging each other to press on.” 
Calvin Tan, Expedition Leader 
Bukit View Secondary School 
OBS participant at Pulau Ubin 
*5E involves using an Easy and Enjoyable activity that Encourages widespread participation within the community which Earns sponsorships for the needy. In doing so, SE CDC also Enlarges the value of the giving and thus enabling us to Enhance the community ownership and spirit.