Dear Residents of the South East District,
How time flies! We have said farewell
to 2017 and welcomed 2018. It has
been yet another very eventful 2017 at South East CDC (SE CDC) as we did more to understand the needs of our residents and responded to these needs. At SE CDC, we are acutely aware that we cannot do everything on our own. We recognise that the community is endowed with much resources that can be channelled to meaningful causes to support our residents. One of the key stakeholders that we engage and broker relationships with other partners are corporates, such as NTUC Fairprice Foundation and 3M, whom we have been working very closely through our signature 5E programmes. We are heartened to see ground-up initiatives by these corporate citizens like the Changi Business Park (CBP) Gives programme — where corporates operating at CBP came together and serve the community. This year, we brokered the relationship between the corporates and government agencies like IMDA and VWOs in the community to organise “Smart Phones Advisory Clinics” that assist senior citizens with the use of smart phones to connect them with their loved ones and friends. We work hard to ensure sustainability in the corporates’ involvement in community service. Beyond Corporate Social Responsibility (CSR), we would like our corporates to advance to the next level — Corporate Social Ownership (CSO) — so that they can own the issues faced by the community and sought solutions together. Through our Community Laboratory Project for Corporates, we have successfully engaged employees from IBM and Citibank to go through a more structured programme and enthuse them to serve the community better. We hope to reach out and inspire more corporates to participate in this programme.
Dr Maliki Osman
Mayor, South East District
Grassroots Adviser to East Coast GRC GROs
And MP for East Coast GRC